Founder Playbook
How funding, terms, valuations and diligence actually work, explained for founders.
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Convertible notes vs SAFEs: which one should you raise on?
Both convert into equity later. One is debt, with interest and a maturity date. A side-by-side comparison with a worked example.
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Liquidation preferences, explained with a $30M exit
How 1x, 2x and participating preferences split the same exit, with worked numbers, and the terms founders should push back on.
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How VCs value a startup: the VC method, step by step
Investors start from the exit and work backwards. Here is the math behind your valuation, with a worked example and what it…
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SAFEs and dilution: what you really own after they convert
SAFEs feel free until your priced round. A worked example of three SAFEs converting, and how to keep track of what you…
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Investor red flags: how to spot a fake investor before you sign
Fees to pitch, no references, pressure to sign fast. The warning signs of fake and bad investors, and a 15-minute check to…
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